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What is Barrier Balm?

Barrier Balm is a friction-fighting balm that helps reduce denim wear before damage even starts.

It's:

  • Fabric and washing machine safe
  • Invisible protection once applied
  • Designed to reduce wear from abrasion
  • Tested to extend the life of your jeans - especially where they wear out fastest

It won't stop denim wear forever. But it will slow them down. Giving your favorite jeans a longer a longer life, and you one less thing to replace.

Why it matters

Most people don't ruin their clothes on purpose - they just never learned how to care for them.

Tend Fabric Care exists to change that. We build smarter tools for modern wardrobes, so you can protect the pieces you actually want to keep.

This is about more than laundry. It's about how we own, wear, and value what we already have.